Our story

River Oak began in 2023 when Rodrigo, alongside his wife and daughter, River, set out to build a better future for their family. What started in the garage of their landlord’s home while they were living in a small apartment was fueled by a desire to create something more stable, meaningful, and lasting. After working full-time as an Uber driver, Rodrigo knew he wanted to find a better way to provide for the people he loved most. Through years of trial and error, that dream grew into a family-run business that now proudly helps hardworking families across the Willamette Valley save thousands on quality furniture for their homes. In 2025, Rodrigo and his wife welcomed their son, Oak, and inspired by their two beautiful children, they named the company River Oak.